Hello, I'm Rachel Wright
I deliver strategic communications solutions that help HR teams drive change.
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You've launched something important.
But the message isn't landing, and behaviour isn't changing.
- Performance Management: You improved tooling. But feedback rates are still low.
- Values: You changed your principles. But no one gets the difference.
- Compensation & Benefits: You have a framework. But employees still think pay is a black box.
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You've come to the right site
My name is Rachel Wright and I'm an HR communications consultant based in Berlin who focuses on change projects.
My career started in PR, where I worked to shape perception of EU policy topics for the European Commission. I bring this approach to my work in HR, where I help teams shape perception and drive behavior change with strategic communications.
From scale-ups like Zalando and Flix to lean start-ups: I've worked with teams across the tech landscape. With a mix of strategic guidance and operational support, I drive impact on topics like performance management, compensation & benefits, culture & values, and more.
How I work with teams
For teams who've launched something important but aren't seeing the adoption they want, or who want to get it right before launch. The Audit finds out what is holding - or could hold - your initiative back.
It focuses on one initiative and includes:
- Leadership interviews and stakeholder mapping
- Employee listening through a short pulse survey and focus groups
- Review of existing data and past communication
- Manager readiness check
Timeframe: 4 to 6 weeks.
For teams who want to act on the plan but don't have the capacity in-house. I work embedded in your team to deliver it, from the timeline and approvals to manager enablement and ongoing communication.
For making sure the change sticks. I can support your team as they deliver the plan themselves, or continue after my implementation. Either way, we re-measure the baselines from the Audit so you can see what has actually changed. This can also include team training and feedback workshops.