Hello, I'm Rachel Wright

I drive HR projects from strategy to delivery, ensuring your initiatives land and behaviours follow.

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You're running an important HR initiative.
But you don't have the bandwidth - or the internal expertise - to deliver it properly.

Do any of these sound familiar?
  • Performance Management: You've updated the process. But driving adoption across the organisation needs dedicated focus.
  • Employee Experience & Communications: You have an EVP. But employees don't feel it and that gap shows up in engagement, retention, and trust.
  • Employer Branding: You have a story to tell. But shaping how the market sees you requires a strategic, sustained push.
  • HR Systems: You've selected the right tool. But getting people to actually use it is a project in itself.


You've come to the right place.

My name is Rachel Wright and I'm a Senior Strategic HR Project Manager based in Berlin, where I drive complex HR initiatives from strategy through to delivery.

My career started in PR, where I shaped perception of EU policy topics for the European Commission. I bring that same strategic communications lens to HR, helping teams not just design the right initiatives, but deliver them in a way that shifts perception and drives real behaviour change.

From scale-ups like Zalando and Flix to global organisations: I've worked across the tech landscape on performance management, employer branding, employee experience, and HR systems. I work embedded in your team, handling both the strategy and the delivery.

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How I work with teams

I support clients as a freelance resource, working alongside teams to drive impact. Here's how my work is usually structured: 
Discovery Call

We connect over a short call to discuss your HR initiative, what you want to achieve, and where you need support. Based on that conversation, I put together a proposal based on a fixed day rate.

Implementation

I work embedded in your team to drive the project forward, from planning and stakeholder alignment to execution and communications delivery.

Sparring & Support

For ongoing guidance as your team delivers, or to make sure the work sticks after implementation. This can include coaching, feedback sessions, and re-measuring baselines so you can see what's actually changed.

Ready to get started?
Reach out to book a Discovery Call.

Book a Discovery Call
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